Most marketing companies have never worked a day in this industry. Jon has.
Jon Roberts owns Husky Tree Services in Muskego, Wisconsin — emergency removals, storm work, insurance carriers, and payroll every other Friday. He did $1.3 million in his first real year with a full crew, and $2 million the year after that.
He spent the money finding out what works and what doesn’t. The ads that produced and the ones that burned cash. The pricing that held and the pricing that lost jobs. The CRM setup that saved hours a day and the one that just sat there.
Nobody handed him a playbook. He built one, on his own payroll, with his own trucks in the field.
Why this exists
Because the industry is full of people selling marketing to tree companies who have never priced a removal, never had a crew standing around waiting on a part, never had a customer go quiet after an estimate. They sell you a package. They have no idea whether it works, because they have never had to live with the result.
Every sales process, follow-up strategy, marketing play and automation we teach was tested with our own employees, our own customers, and our own money on the line. We’ve wasted money. Made bad hires. Fixed what was broken and doubled down on what worked.
You can spend years figuring that out yourself, or you can learn it from someone who already did.